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Special report

SPECIAL REPORT: The US

Families in Business held a roundtable meeting at the Families in Business
conference in Chicago to discuss how family members can prepare, plan and
execute the sale of the family business and the opportunites they may face afterwards

Special Report : Marketing The Family Business

The history of advertising is filled with the corpses of failed campaign strategies.Marc Smith looks at several recent examples to ascertain what family businesses should and, perhaps more importantly, should not be doing

Special Report : Marketing the family business

Brand content may seem like nothing new – after all, contract publishing has been around for ages. But it has a new life in video via broadband connections. Meg Carter explains how some family businesses are using this tool to uniquely market themselves

Special Report : Marketing The Family Business

Want to achieve truly cutting-edge marketing but unsure of where to turn among the plethora of new technologies out there? In the age of “on demand”, following the customer is the best way to lead the pack, says Amy Syracuse

Special Report : Marketing the family business

Some major brands use the fact they are owned by a family business as a selling point, whereas others prefer to keep it a secret. But which tactic is more successful? Jane Bainbridge explores the pros and cons of marketing a business as family-owned

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