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Akio Toyoda

Will Akio Toyoda survive the Toyota debacle?

March 3, 2010

When third-generation Akio Toyoda took the helm at the world’s largest automaker in June 2009, he knew he was in for a tough ride. The world was in the grips of a crippling recession, the car industry was on its knees and Toyota had just posted its first annual loss in 59 years.

When third-generation Akio Toyoda took the helm at the world's largest automaker in June 2009, he knew he was in for a tough ride. The world was in the grips of a crippling recession, the car industry was on its knees and Toyota had just posted its first annual loss in 59 years.

Toyoda admits rapid expansion caused recall crisis

February 24, 2010

Akio Toyoda, the beleaguered fourth-generation head of Toyota, admitted that rapid expansion at the family company caused it to put growth ahead of safety and quality, resulting in the current recall crisis.

Toyoda attempts to save Toyota's reputation

February 18, 2010

Akio Toyoda, the fourth-generation family head of motor giant Toyota, addressed customers and the press again yesterday in a further attempt to save the company’s reputation.

Akio Toyoda, the fourth-generation family head of motor giant Toyota, addressed customers and the press again yesterday in a further attempt to save the company's reputation.

He outlined the company's strategy to deal with the safety concerns and recalls that have so damaged the reputation of the family-controlled business. "Since autumn, we at Toyota have worked hard to address each of a number of quality issues," he said.

New recalls heap pressure on Toyota's founding family

February 15, 2010

Toyota Motor Corp, the family-controlled automaker, announced further recalls on Friday in addition to the 8 million already in progress.

Toyota Motor Corp, the family-controlled automaker, announced further recalls on Friday in addition to the 8 million already in progress.

The latest move will see 8,000 pickup trucks recalled over possible cracks in the drive shaft component. The part is not made by Toyota but supplied by Dana Holdings Corp, who also supply the same part to Ford Motor Co and Nissan Motor Co. Neither Ford or Nissan are recalling vehicles.

Toyoda apologises as further recalls announced

February 9, 2010

Akio Toyoda, the fourth-generation head of the family controlled automaker Toyota, apologised to customers yesterday for further recalls across its flagship hybrid range.

Akio Toyoda, the fourth-generation head of the family controlled automaker Toyota, apologised to customers yesterday for further recalls across its flagship hybrid range.

At a press conference in Tokyo the company announced a recall of 437,000 hybrid cars worldwide to fix a brake defect. This is in addition to the 8 million cars that have already been recalled since November.

Profit forecasts can't hide problems for Toyota's family head

February 4, 2010

Toyota Motor Corporation, the family-controlled carmaker, today said it hopes to return to profit this year despite the heavy losses it is currently suffering due to the recalls of many of its models.

The Tokyo-based business said it hoped to make a net profit of $880 million for the 2010 financial year, an increase on the forecast from November 2009 which predicted another loss for the family-controlled company.

Tough trading conditions worsen for Toyota

July 1, 2009

Despite its new family president taking a pay cut, Toyota had its credit ratings cut today by Fitch Ratings as weak car demand, especially in the American markets, continues to impact earnings.

Toyota scion formally steps into president's role

June 23, 2009

Akio Toyoda, great-grandson of Toyota dynasty founder Sakichi Toyoda, began his new job as Toyota president today.

The 53-year-old begins amid extremely difficult trading times for the automobile industry. The beginning of the month saw one of Toyota's biggest rivals for the title of world's largest carmaker, General Motors, file for bankruptcy. Toyoda also starts with words of warning from his predecessor still ringing in his ears.