Groupe Melkonian began as a repair workshop whose customers included The Rolling Stones. Then Jacques Melkonian discovered underground mining and, second-generation chairman Geneviève Rambaud tells Bertrand Gobin, the family has never looked back
You won't find its logo displayed along the sides of roads; consumers have never seen its products in shops; and none of its brands are seen in adverts on TV. The least one can say about Groupe Melkonian is that it knows how to be discreet.
