From the outside, few industries look more glossy and alluring than superyacht building. Insiders would shake their heads at such naivété.
“Avoid getting carried away by the glamour, or seduced by the hype,” says one eminent UK consultant. “Some make it - most don’t.” In Viareggio, Italian yacht builder Maurizio Balducci agrees: “The boat business is strange. It’s not straightforward – it’s not like making bread. Sometimes the best commercial strategy is simply not possible.”